Although music knowledge and DJing skills are useful when you’re a working DJ, there are also more important things to consider. The use of an instantly recognisable cool font to help establish a DJ brand has become one of the central tenants of becoming a respected House or Techno artist, along with paying €80 for your black t-shirts and developing a suite of signature dance moves. This week at Prinks, we’re reviewing some of the most successful fonts used by some of the biggest DJs and Artists around. Join us, as we travel around the Dance Music World in 80 (5 actually) fonts!
Baby-faced Dutch DJ, Producer and Pokemon Champion Itchwell has a great logo, it’s all modern and cool, and very grown up, makes him look like a proper big boy.
Burin Van Armand
Prinks favourite Burin Van Armand goes for an altogether more mature and restrained logo, reflecting his more sophisticated, subtle and nuanced take on brash, glitter-cannon festival EDM.
Detroit Techno trailblazer Laura Surer’s logo has a kind of distressed, artisan feel to it, which communicates the sense of authenticity and genuine artistry which is so important in Techno circles. This logo says “I’m from Detroit, I grew up on 8-Mile Road, and my logo is distressed, signifying a raw, realness which is part of a larger marketing strategy I hope will appeal to a more monied demographic”.
DJ Believe, the darling of the Extravagant-Hobo-Step scene in San Francisco has a superb logo, which features letters made of thin lines as well as medium lines. It’s bold, visionary, and progressive, unlike his music which despite the intriguing genre name, is essentially just more Christian Dub Step and as such, virtually unlistenable.
So take some tips from the titans of typeface and remember the following:
- Make sure it’s super wicked-cool
- But not instantly readable
- But definitely instantly recognisable
- Without being too obvious
- Super wicked-cool
In short, simply submit those bullet points as a design brief to your poor graphic designer and you’ll be golden. You’re welcome. Laterzzzz.