It’s not just entertaining A-List DJs and all the Champagne you can eat…
Learn how to deal with low-level criminality
How to ensure a successful DJ booking
Here’s a simple tip for booking DJs. Forget about listening to their mixes or checking them out live, that stuff’s for your Grandad. No, what you need to do is establish whether the DJ’s love affair with music began at an early age. Most good DJ biographies say this, so it’s clearly pretty important. Additionally, if the DJ is able to point to a specific triggering event in their early childhood such as listening to their older brother’s record collection, then all the better. Obviously, it would also be preferable if the DJ grew up in a house full of music with at least one parent who was either in a jazz band or was a dancer. Tick these off and you will be guaranteed a decent booking. You’re welcome.
“Club Promoter is not a proper job”
This is what people will say to you, especially your mum. This is because ‘Club Promoter’ is one of those job titles that has become easier to claim than perhaps it should be, much like ‘DJ/Producer’, ‘Social Media Influencer’ or ‘Emoji Translator’. But getting free entry and some drink tokens because you convinced 10 people to pay on the door, does not make you a promoter.
Still, anyone can book a pub back room for their mix-tape launch party, spam a few Facebook groups and claim they are a club promoter. And again, like DJing, this ease-of-access has drawn a certain type of person, attracted by the idea of velvet ropes, champagne and being ‘in da club’. Bless. Being marched to the cash point at 6 am by a grim-faced headliner after a poorly attended night usually addresses such naivety.
Pesky DJs will insist on their fee, people will ask you to let them in when you’re already at capacity. And if anyone gets ejected from the club because they were openly trying to shift several kilos of cocaine from a corner of the dance floor, they’ll swear eternal vengeance on you and your family. You will also not hear from people for decades and then suddenly become briefly popular when you book a decent DJ, whilst all your close friends will quietly mute or block you on social media to avoid your continual promotional efforts.