140 Characters sounds like a description of the attendees to a music industry seminar, but as we all know, it’s also how many letters, numbers and emojis you can use in a Tweet. On Twitter. Here are some tips on using the mighty Twitter to help promote your tunes an’ ting.

Dance music has a rich heritage of inclusivity and diversity and is characterised, on some levels at least, by opposition to the dominant capitalist culture. Our music and our scene is underground, it makes no compromises and is perhaps one of the few sites of authenticity in a world that is increasingly defined by profit and loss. So it’s good to know that our precious dance music culture which we treasure so much can easily be monetized, and you can use all your contacts to increase revenue streams and maximise your brand message.

Social media can really help you squeeze money out of the scene you profess to love. The ‘big four’ platforms – Facebook, Twitter, Instagram and Mumsnet – can all assist in identifying and targeting a particular demographic, articulating a message that really resonates with them, and then hawking your goods to them like a door to door salesman selling last years dreams.

So if you want the big gigs, the luxury riders and drive around in limos made of money then you’ll need our tips on using social media. This week, here’s how to use Twitter to really get your social media game on point.

1. Don’t say ‘on point’. No one actually says it, with actual words, in real life. In fact, it’s a phrase that only exists online with its sole function seeming to be to identify the easily led.

2. Spats. Start a Twitter spat, and then other people online will talk about you – and we all know that talking leads to gigs right?  Some might say that deliberately being controversial or rude online is a crude and unpleasant method to get attention and contributes to a general lowering of standards in our online world. Others might say that it is a betrayal of everything that was good about the internet and all the wonderful possibilities it represented. Don’t worry about the naysayers, they’re just jealous of your traction. And no one ever thought using your precious time on this planet arguing with strangers online was anything other than brilliant.

3. Thread. Twitter is defined by its 140 character limit. So obviously there is no better forum for long rambling threads that have to be split up into 20 separate tweets. So do one of these, and make sure at the top, you put the word ‘THREAD’ in big capitals, so everyone knows it’s a thread.

4. Haters. Remember, if someone disagrees with you, they are a hater.

5. Ranting. And if someone expresses a strong, heartfelt opinion, they are ranting, or possibly hating.

6. DMs. Pretend you know The Black Madonna, Derrick Carter and Eats Everything by tweeting them overly familiar messages, and saying things like ‘DM me yeah?’

Finally, here’s a list of Twitter Biog Red Flags that will alert you to the truly horrendous nature of the person you’re considering following:

* Taste Maker
* Digital Nomad
* Influencer
* Social Media Facilitator
* DJ/Entertainer
* Professional DJ
* Experienced DJ
* Soundcloud DJ
* Mix DJ
* Selectrician
* Plastic Disk Rotator

Remember these guidelines and you’ll find your bookings and your fees increase, and so will your headsize. So DM me, yeah?



Keep your head in the game, and indeed the rest of you as well, by reading more of our guides to Music Industry Promotion: Promos, YouTube, What Font To Use For Your DJ Brand